Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (Morgan James Publishing, 2014)

Jeff Walkers “Product Launch Formula” is an eye opener to the psychology of selling online. In this book Jeff describes the essence of his approach with several examples of how it has been successfully applied. The book is admittedly also a teaser to take his $2000 training program – a strong clue as to why Jeff is a millionaire!

Many software product managers finish development and then release their product with a press release and some “hope” marketing. They can expect better results if they follow a proper launch process.

Marketing specialists are already familiar with the importance of developing brands; whether through social media or as a result of content marketing. But converting these loyal followers into buying customers is not automatic, you need a system; a formula.

This is not really a book for corporate marketing, nor is it likely to be very useful in converting a B2B sales funnel. It is written for the entrepreneur who is looking to sell an information product using the web.  But even if your role is corporate B2B, you should read it nevertheless because the trends will impact buying patterns of everyone.

The future of all marketing is becoming clearer at the intersection of psychology and repeatable process.

And yes, the formula works, after all I bought the book didn’t I!

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