There is no doubt in my mind, the economy has irreversibly changed as a result of the information age. Never before has it been more important or necessary to rethink our approach to marketing ourselves, our personal brand and our impact in our selected niche. The good news is that there are now tools than make it super-easy to build an online “platform” – your personal digital mark in the history of the information age.
However building a platform needs to be intentional and strategic.
Over the past 2 years since I bought this book I have grown to respect Michael Hyatt tremendously; listening to his podcast, reading his blogs and becoming a member of Platform University, the online membership site founded by Michael and close associates. Michael shares with amazing transparency his approach to building an online presence. Yes he had a head start from his role as CEO of a major publishing company. But he has managed convince minnows like myself that I can write, that I have something to say and that I can make an impact in my life and that of my digital associates.
Platform covers the essential steps needed to set up an online platform in support of your mission in life and your business. From starting with Wow (over deliver), the launch, your home base and extending your reach, to engaging your fans the book covers a strategic process that for some will take many years.
The book has contributed to changing my life. Worth a read if you are serious about succeeding in an increasingly complex digital world.