Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator. (Amazon Digital Services, Inc., 2014)

Product management has sometimes been called the “accidental profession”. This is because the discipline covers so many areas from marketing, product development, projects and end user support. As a result product managers can feel pulled in multiple directions in a company where the emphasis is on project delivery and monthly financial metrics.
Chad writes authoritatively on the subject in an easy to understand style. He presents several models to guide and direct product managers in their role. The real world is often not tidy enough to accommodate rigid frameworks, by Chad has struck a balance between the ideal scenario and challenges likely to be experienced in practice.
Recommended for aspiring product managers and those who find themselves in the “accidental profession”.

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