Although I was once responsible for marketing in a small public company, I never really understood what copy writing was all about until I read Ray Edwards book.

At the time if anyone had asked me whether I wanted to get involved in sales I would recoil in horror, for sales was something that required a special personality able to withstand constant rejection and able to close a deal no matter what product was on the table.

Ray shows that we are all sales people, and that copy writing is an essential skill in the information age to promote and sell your product or service in the midst of fierce competition.

Ray illustrates that there is a straightforward approach to writing good sales copy that will work and give your product the best chance of success in the market. After reading this book you will be more than empowered to write your own good copy that sells well.

One word of caution, the hard selling off-putting style associated with typical sales letters might seem “over the top” in some cultures and I respect that Ray is writing for the specific audience where he has the most experience.

Yet the underlying psychology and principles of buying a product or service are very human and universally valid; and can therefore work in almost any situation.